OUR STORY
Rob and Cayce McAbee boast a combined 45 years of experience in the design and creative industry. Rob, an avid outdoorsman, has dedicated his career to building brands in the outdoor space. Cayce, with a rich background in apparel design, social media marketing, and graphic design, complements his expertise. Together, they provide a seasoned background of knowledge, brand awareness, and innovation. Warbird Collective is a think tank of professionals with proven results who look forward to connecting with and partnering with clients and brands that share our passion and enthusiasm for all things adventure. Comprehensive creative services include brand development, design, & strategy, graphics, merchandise including textiles, prints & patterns, copywriting, social media, email marketing, and print collateral.
Rob & Cayce live in North East Florida and enjoy camping, fishing, surfing, cooking, and spending time at the beach. Recently, the couple traveled across the country in their RV and were married in a private ceremony in Arizona.
“I’ve always loved apparel and was injected into the outdoor industry early on in my career. I grew up surfing and eventually got into fly fishing. What was so cool about surfing back in the ’80s was the apparel brands; the clothes created a vibe that was a reflection of my personality and personal style. But when I pivoted into another hobby, fly fishing, there wasn’t anything for people like me--a little bit rock ‘n roll, part-time surf bum--
so I created Bug Slinger™.” - Rob McAbee, BOTE Creative Director
THE PROCESS
The way we approach any creative project is always unique to the client and their wants and needs. Depending on the project, be it a logo design, a social media post or a full blown apparel program, we put in the time and due diligence to research and communicate our thoughts and how we are going to deliver the best possible product. Below is a general overview of how we execute the creative process.
